Facebook Page Posts 04 - Media
In the earliest days of online life, the world was limited to text-only interactions. But the pace of technological advancement has been amazing these last 30 years. Now, many of us hold computers in the palm of our hands that are vastly superior to those early desk top units that squealed and screamed when connecting with another computer over a landline.
It was only a few years ago that watching a video online was frustrating, and posting a 30-second video required a thick manual, a ritual sacrifice, and the luck of the gods. Well... almost.
According to several studies, a plain text post now receives the least attention. In order for a post to grab eyeballs, at minimum it should have a picture attached. (A post no longer has to include text - it could be just a still picture, or even just a video clip, but we'll get there in a few minutes.) This is why you might see a post on Facebook about almost any subject, and attached will be a picture of a pet, or a sunset, or a tree - something totally unrelated to the subject of the message. If you can get a person to stop and look at your picture, there's a chance they'll also read the text of your post.
The picture you add to your post doesn't have to be a photograph. It can be a graphic - clipart, perhaps - with or without text in the image itself. It could also be all text, stylized in one or more interesting typefaces; you'll often see those created for quotes. Whatever type of image you attach, try to make it directly related to your post. If you announce that your business now sells blue widgets, post a picture of a blue widget. Now taking appointments for plumbing visits? Show your workers in their best uniforms smiling as they step from a truck with your company's logo on the side.
In between the still picture and a full-motion video is the "animated picture" - often a GIF (graphic interchange format) format image. These are still pictures arranged into "loops" a few seconds long, where the subject is often funny and/or shocking. The use of GIFs has changed drastically over the last few years, and I could write a whole dissertation on their use in personal posts. For now, we'll just say that Facebook considers GIFs a category of still picture, and they're attached the same way.
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